There’s a rush by companies to jump into the cloud arena. Their C-suite hears the word cloud and thinks it’s the next best thing and will bring them riches. So the order is placed to research and find the movers and shakers in cloud and do what they’re doing to be successful. Fortunately for companies with a solid foundation in core cloud services and support, it’s not as easy as all that.

To offer cloud-billing services, clarity of cloud use and other solutions that make doing business in the cloud more efficient and profitable, you actually have to have a superior product, know the environment AND sometimes forge partnerships with the biggest and greatest companies in the world.

Two recent moves should pique your interest if you’re focused on cloud-based business.

First, Citrix recently announced updates to its product lines “including data and cloud delivery, networking and enterprise mobility”. As explained in this Channel Partners Online piece, the company is trying actively to move from a product-focused company to one that delivers services from the cloud. To make this possible, Citrix also announced a strategic alliance with Microsoft Azure, Office 365 and Windows 10.

It’s not a surprising move given the company’s history with Microsoft, but naming them “as its preferred and strategic cloud going forward” puts a stake in the ground for other companies trying to make a go of offering cloud support alone. The collaborative effort has blossomed into Citrix Cloud.

According to Citrix in the article, “Citrix Cloud also enables customers to deploy on to any cloud or infrastructure of their choice, giving businesses the flexibility to secure and manage their data and infrastructure to best meet the needs of their organization and regulatory environment.”
With more money moving to the cloud almost hourly, this move shows how companies are transforming themselves to do business more digitally. Almost concurrently, a company named Salesforce made a parallel move with a different partner.

Similar to the strategic partnership Citrix has with MSFT, Salesforce reached out to AWS to bolster its flexibility and efficiency in the cloud. In this instance, it was Amazon making the announcement that they had won Salesforce’s business – a pure signal that the two are working even more closely together.

In both cases, the terms “preferred public cloud” provider is thrown about, indicating the importance companies are placing on this strategic decision. But in some cases there is a timeframe during which that trust and results must be earned. In fact, the Amazon/Salesforce announcement says their collaborative agreement is just four years and “appears to be valued at $400 million, based on a Salesforce filings with the SEC about a deal with an unnamed infrastructure services company.”

Since Salesforce has traditionally run the show itself when it comes to cloud, this move makes it clear that no matter your size, you can benefit from some cloud commerce expertise. According to the column, “This will be the first time Salesforce will use AWS for its core services such as Sales Cloud, Service Cloud, App Cloud, Community Cloud, Analytics Cloud as part of the company’s planned international infrastructure expansion.”

That indicates that sentiment is changing and companies that are looking to leverage the cloud efficiently through better solutions should start evaluating partners and providers sooner rather than later. At Orbitera, we’ve seen this expansion and strategic growth coming and prepared for it with a line of solutions that simplify doing business in the cloud.

Even if you’re not the CEO of Salesforce or Citrix, it’s worth your time to request an Orbitera demo or at the very least reach out to us to see how we can simplify the cloud-commerce portion of your business.